A strong website is your company’s front door and is the most crucial component of any marketing strategy. A “good” website cannot make an impact and turn visitors into loyal brand supporters. All you need is an excellent website.
If all you want is a basic, off-the-shelf website from a good web design company that appears professional enough to give your business a head start, thousands of pre-made templates and themes are available to make a website easy. But in today’s cutthroat market, you need a website that is just as unique as you are if you want to stand out.
1. Well-designed and Functional
Your website is a reflection of your business, your line of goods and services, and ultimately, your brand. Being polished, professional, and aesthetically pleasing is therefore crucial. Let your message come through with plenty of white space and clean, well-designed layouts that use high-quality photos and graphics.
The website made by your Sydney web design company needs to function accurately, promptly, and as planned. Build in accordance with web standards, proofread thoroughly, and conduct frequent performance and functionality tests. Make it available. Since each page could be a potential customer’s first or only impression, it should always be quick and easy to use. Your guests may become frustrated and may decide to leave if they encounter any broken, slow, or poorly constructed places.
2. Easy to Use
Everybody who visits a site is always rushing. Don’t force them to labour for data. An important factor in assisting users in navigating, comprehending, and remaining on your website is user experience or UX. Establish a hierarchy and navigation that is obvious and sensible. Make sure that all of the site’s layouts and visual elements are consistent.
It should please both “browsers” who are browsing and “searchers” who are looking for something specific on your website. With onsite search, you can assist users in completing their activities more efficiently while keeping them interested by reducing dead ends and proposing similar information.
3. Mobile Optimisation
There are no longer justifications; your web design must function flawlessly across all platforms. You simply never know what kind of gadget your next visitor will be using because mobile and tablet device usage is only increasing. You may raise your SEO rankings and enhance visitor experience by optimising for mobile.
4. Fresh Content
Be succinct, intriguing, and new. Steer clear of acronyms, corporate speak, and jargon; instead, use language that makes sense to your audience. Describe your “Why.” Visitors should spell correctly, be precise and relevant, and update frequently because they have short attention spans. (This contains some advice.) An excellent technique to offer new content that improves SEO strategy and keeps visitors coming back is through blogs and social media updates. Yes, it does take some work to keep things interesting. No, you are dependent on it.
5. Easy Access
You won’t be pursued by your viewers. Provide a variety of ways to get in touch, including social media, email, phone, and perhaps an intuitive contact form. An added bonus is a Google map. Above all, web design company experts say its necessary to ensure this information is easily accessible on all your website’s pages, at least an accessible contact page.
6. Call to Action
Visitors will undoubtedly take no action if your website does not request them. What is your website’s objective? Does the visitor understand that goal? Even educational websites encourage users to read and share articles, join mailing lists, get toolkits, follow the business on social media, and learn more about the web design company. Put a question on every page.
7. Social Web Optimised
Building a user-friendly, aesthetically pleasing web design is insufficient. It must draw in traffic. If not, the work put into content creation, UX, and design will be in vain. Here are a few to get you started on the hundreds of rules and principles that exist for successful search engine optimisation (see our most recent article on AI and SEO):
- Put alt tags on all your images, page titles, and metadata on each page.
- Your website’s content should be optimised to match terms that actual users look for.
- Make appropriate use of keywords in links and content.
- Use Cascading Style Sheets to avoid clutter in your HTML code for layout.
Ensure that sharing your material is as simple as possible for visitors. According to the best web design company, social media can increase traffic significantly and improve your search engine ranking. Remember to include obvious links for sharing, even if you don’t really utilise them.
This is a synopsis of seven in-depth subjects! As you work toward having the fantastic website you require, these fundamental principles will assist you in beginning to reap greater benefits from your online presence.
Conclusion
Make My Website has been assisting businesses of all kinds with their mission-driven marketing, websites, sustainability reporting, and storytelling for a long time. Our digital, strategy, content, and creative teams are prepared to assist you in identifying and communicating your narrative. Please email us; we would be pleased to talk about the options.